Ecommerce Programmes
Essential For the Business
A company needs a well-maintained and useful online presence.
The company web-site is increasingly becoming the only way some customers interact with you, which means it is worth doing well, and it is worth keeping that web up to date. All too often however, there is a conflict between the “must-have” new features, which are hammered into an existing web, and the necessary maintenance work, such as code refactoring, performance tuning and web platform modernizing.
Such conflict will always be there, and so a company needs to find the right balance between building the great new features, which align with the new business and market direction, and ensuring that this critical asset survives increased volumes, infrastructure upgrades and the critical eye of the customer.
In addition, the web industry moves fast, and there are always new ways to interact with the web, as we move even beyond web2.0 to the next phase.
The company web-site is increasingly becoming the only way some customers interact with you, which means it is worth doing well, and it is worth keeping that web up to date. All too often however, there is a conflict between the “must-have” new features, which are hammered into an existing web, and the necessary maintenance work, such as code refactoring, performance tuning and web platform modernizing.
Such conflict will always be there, and so a company needs to find the right balance between building the great new features, which align with the new business and market direction, and ensuring that this critical asset survives increased volumes, infrastructure upgrades and the critical eye of the customer.
In addition, the web industry moves fast, and there are always new ways to interact with the web, as we move even beyond web2.0 to the next phase.
Web Means 24x7
Each Web business needs a dedicated team to support it.
In our experience it saves a lot of future pain if you craft a dedicated, expert team supporting a given web business offering. This team needs to support all aspects of running this product, from maintenance to new projects and upgrades. This team needs to have strong links to the owners of back-end systems and middleware, which it accesses through its interfaces. The team also needs to have intimate knowledge of the business going on via the product.
Since the web is UI, visible to the world, every customer complaint and issue starts there, whether it is a UI problem or not. Since everyone can see when the site is down, or slow, or broken, there is no shielding via human process (as for back-end systems). Also the user expectations are "service: now".
We recognize the significance of this, and have experience putting effective and knowledgeable, agile, teams and processes together to maintain an excellent web offering.
In our experience it saves a lot of future pain if you craft a dedicated, expert team supporting a given web business offering. This team needs to support all aspects of running this product, from maintenance to new projects and upgrades. This team needs to have strong links to the owners of back-end systems and middleware, which it accesses through its interfaces. The team also needs to have intimate knowledge of the business going on via the product.
Since the web is UI, visible to the world, every customer complaint and issue starts there, whether it is a UI problem or not. Since everyone can see when the site is down, or slow, or broken, there is no shielding via human process (as for back-end systems). Also the user expectations are "service: now".
We recognize the significance of this, and have experience putting effective and knowledgeable, agile, teams and processes together to maintain an excellent web offering.
